Case Study: How Baker Tilly lifted win rate 16% with Highspot
Key results
The challenge
Baker Tilly, an accounting, tax, and advisory firm, had content spread across multiple systems, making it hard for sales and marketing to find information. Leadership lacked visibility into content gaps and needed to differentiate in a competitive market.
The solution
Baker Tilly implemented Highspot's sales enablement platform, centralizing content management and adopting Pitch for video-based buyer engagement.
“In the first couple of months since launching the tool, we had more than $2 million in pipeline revenue influenced via Pitch functionality.”
BBBob BortzDirector of Sales Enablement, Baker Tilly
The results, in context
Baker Tilly reported a 16% increase in win rate, 95% Pitch adoption, and more than $2 million in pipeline influenced through Pitch in the first months after launch. The story is published on Highspot's success-stories hub; the page is undated, and the figures were sourced July 23, 2026.