Case Study: How F5 drove a 6x increase in opportunities created with Highspot
Key results
The challenge
F5, which creates, secures, and operates applications, had sellers managing content manually — copying and pasting pitches and attaching materials from multiple sources. This inefficiency made it hard to engage customers effectively, and the enablement team had no way to measure content performance.
The solution
F5 adopted Highspot for centralized content management with personalization and analytics, and ran a campaign to align sales and marketing. Engagement and sales metrics were tracked through the platform.
“We would not be in the place where we are now, where we have sales and marketing alignment, without the success of this campaign.”
JWJeannine WoodyearGlobal Sales Enablement Lead, F5
The results, in context
F5 reported a 4x increase in customer engagement, a 4x increase in meetings scheduled, and a 6x increase in opportunities created within 16 weeks of adopting Highspot. The story is published on Highspot's success-stories hub; the page carries no visible publication date, and the figures were sourced July 23, 2026.