Case Study: Reviewed grows organic traffic 84% with keyword research and on-page SEO
Key results
The challenge
Reviewed, the consumer product reviews division of the USA TODAY Network, saw its rankings severely disrupted after a Google algorithm update in August 2018. As a smaller player in the product review space, it needed to improve its SEO strategy to compete with larger competitors but lacked a platform that could provide the granular data required.
The solution
Beginning in Q4 2018, Reviewed adopted Semrush and used the Keyword Magic Tool for keyword research, the SEO Writing Assistant and Topic Research tools to guide new content, and the On Page SEO Checker to optimize existing pages. The team used Position Tracking to monitor keyword-level gains and losses and to track standings by product category and content type.
“Semrush recommendations empowered our editorial staff to make decisions about SEO, a concept some once considered enigmatic. They have transformed from writers to content marketers.”
MCMelissa D. CooperManager of Search Marketing, Reviewed
The results, in context
Over an 18-month period using Semrush, Reviewed increased organic traffic page views by 84% and grew the number of search terms it ranks for by 51%. The company went from ranking in the top 3 for 6,000 keywords to 13,000 keywords.