Case Study: Amberscript reaches 120% YoY lead and traffic growth with region-focused SEO
Key results
The challenge
Amberscript, a Netherlands-based audio transcription startup, aimed to become the market leader in the DACH, BENELUX, and Italy regions as its first step toward global growth. At the beginning of 2022 it struggled to gain visibility in these markets, with low rankings for relevant keywords and low organic search traffic despite a strong product offering.
The solution
Using Semrush Backlink Analytics, the team found most referrals came from countries outside its focus regions and used Domain Overview to benchmark competitors. They disavowed over 1,000 referring domains through the Backlink Audit tool, then localized content for region-specific professional audiences and promoted e-books and checklists with PPC instead of buying backlinks.
The results, in context
Within six months, from October 2022 to March 2023, Amberscript surpassed its target of 120% year-over-year growth in total users and leads. It also achieved a more than 300% increase in signups and 100% growth in Share of Voice in its focus regions.