Case Study: Samsung's B2B e-store scaled testing with Kameleoon Prompt-Based Experimentation
Key results
The challenge
Samsung's B2B e-store, where 75% of traffic is mobile, wanted to run more experiments but each test required 3-4 days of developer work. That reliance on technical resources limited the team to roughly five tests per month and slowed optimization.
The solution
Samsung adopted Kameleoon's Prompt-Based Experimentation (PBX) to generate responsive test variants from prompts in minutes, reducing dependence on developers while maintaining design quality.
“This test would have taken 3-4 days of development. We did it in 30 minutes.”
ACAlban CoudrayConsultant Analytics & CRO, Samsung
The results, in context
Test design dropped from 3-4 days to 30-40 minutes, up to 98% time saved, and monthly test volume rose from about 5 to 15 (+200%) with no change in team size. One PBX-built test delivered a +230% increase in average cart value on a site drawing +140K monthly visitors.