Case Study: Orange used Kameleoon AI to target promo offers and lift conversion 11.6%
Key results
The challenge
Orange, serving 23 million monthly visits across its Orange and Sosh brands, showed promo codes to all visitors, eroding margins since many buyers would have converted without a discount. Most traffic is mobile (53% Orange, 68% Sosh) on a single-page-application site.
The solution
Orange used Kameleoon's AI Predictive Targeting to display promo offers only to visitors with lower purchase intent, testing on its SPA and mobile experience.
“We chose Kameleoon as our experimentation platform because it met our technical requirements, particularly for our SPA website, while offering advanced features (AI personalization, product recommendations...) and the ability to test on mobile.”
VLVeronique LannuzelHead of Design Thinking & CRO Expertise Centers, Orange
The results, in context
Showing promo codes only to hesitant visitors produced a +11.6% increase in conversion rate versus the control and a +7.6% increase versus a variation shown to all visitors. Without AI, 68% of purchases included a promo code; with AI targeting, only 25% did.