Insurance & Membership ServicesSourced
Case Study: AMA lifted conversion 10% from a single Kameleoon test
AMA Case StudySourced & dated by Case Study Desk
Key results
The challenge
AMA, which provides roadside assistance, travel services, driver education and insurance in Alberta, wanted its marketing team to run experiments without constant developer support.
The solution
AMA used Kameleoon's graphic editor so marketing teams could build and launch A/B tests independently, with 30+ users across teams on the platform.
“With Kameleoon, we've been able to run more tests without constant developer support. The graphic editor has been a game-changer for our marketing team, making it easy for us to launch new tests with confidence.”
TKTrevor KulogluOptimization Specialist, Web and Digital Performance, AMA
The results, in context
A single split test drove a +10% increase in conversion rate, while another experiment prevented an ineffective design change from shipping. More than 30 users across multiple teams now rely on Kameleoon.
Products used
Kameleoon Web Experimentation