Case Study: Papier scaled to 10x more tests with Kameleoon experimentation

Key results

The challenge

Papier, an online stationery retailer with 1.4 million monthly visits and a 10,000-product catalogue, ran only 1-2 experiments per quarter. It needed a flexible platform to scale testing across the full customer journey.

The solution

Papier adopted Kameleoon web experimentation to raise testing velocity and track outcomes across more than 100 KPIs.

The results, in context

Papier scaled to running up to 10x more tests than before, moving from 1-2 experiments per quarter to 4-5 per month and creating 50+ experiments per year. Tests generated a 5-6% average conversion uplift, with standout tests reaching an 8% lift in conversions.

Products used