Online art marketplaceSourced

Case Study: Saatchi Art lifts revenue per visitor with Constructor

Saatchi Art Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Saatchi Art

Industry

Online art marketplace

Challenge

Personalize product discovery across a large, varied art catalogue.

Headline result

+47.29% revenue per visitor with personalized discovery

Key results

+47.29%

Revenue per visitor

Increase

+47.82%

Purchase revenue

Increase

+9.3%

Conversion rate

Increase

The challenge

Saatchi Art, an online marketplace for original art, wanted to personalize discovery across a large and highly varied catalogue to improve conversion and revenue.

The solution

The company deployed Constructor's Search & Autosuggest, Browse and Recommendations, using affinity-based personalization of results.

“We like the approach that Constructor has with affinity index with personalizing results, and group attractiveness vs individual attractiveness.”
AK
Alex Kim
Director of Product, Saatchi Art

The results, in context

Saatchi Art reported a +47.29% increase in revenue per visitor, a +47.82% increase in purchase revenue and a +9.3% increase in conversion rate.

Products used

Constructor Search & AutosuggestConstructor BrowseConstructor Recommendations