Case Study: The Royal Mint doubles web traffic and lifts conversions 20% with Optimizely One
Key results
The challenge
The Royal Mint, a heritage coin maker expanding into digital collectibles and e-commerce, needed to deliver personalized customer journeys at scale. It also had to withstand major traffic spikes, such as the King Charles III Coronation period, without downtime.
The solution
The Royal Mint built its digital experience on Optimizely One, using personalization to tailor journeys around each customer's coin collection and its Digital Collections registration program to grow its audience.
“Everybody gets a unique journey based on their coin collection.”
RHRich HobbsChief Information Officer, The Royal Mint
The results, in context
Optimizely reports the Royal Mint doubled web traffic and increased conversions by 20%, alongside 50%+ subscription growth. During the change of monarchy the website processed roughly a sale every 10 seconds for three weeks with a 10× rise in transaction volume, 50% conversion, and zero downtime, and its Digital Collections program drew 20,000 new registrations.