Financial ServicesSourced
Case Study: RAKBANK lifts website engagement 37% and leads 12% with Optimizely
RAKBANK Case StudySourced & dated by Case Study Desk
Key results
The challenge
RAKBANK (The National Bank of Ras Al Khaimah) needed to manage content across a large marketing team and reduce the time it took to bring campaigns and pages to market.
The solution
The bank adopted Optimizely's Content Management System and Content Marketing Platform to centralize workflows, improve page performance, and coordinate its marketing team.
“I think it's the Rolls Royce of the CMS and CMP domain... It helps reduce your go-to market time drastically.”
VGVibhav GaurVP of Media & Analytics, RAKBANK
The results, in context
Optimizely reports RAKBANK increased website engagement by 37% and generated leads by 12%, while page views rose 6% and load time fell 18%. The marketing team also reclaimed about 9 hours per week through streamlined workflows.
Products used
Optimizely Content Management System (CMS)Optimizely Content Marketing Platform (CMP)