RetailSourced
Case Study: De Mandemakers Groep raises conversion 26% after migrating to Optimizely
De Mandemakers Groep Case StudySourced & dated by Case Study Desk
Key results
The challenge
De Mandemakers Groep, a Netherlands interior and kitchen retailer, operated 17 brands with slow-loading pages and wanted to convert more of its existing traffic into high-quality leads.
The solution
The company migrated its brands onto Optimizely, rebuilding for performance and rolling out new brand sites on a regular cadence during the migration.
“With the same content and the same traffic, we convert significantly more people into high-quality leads.”
TSTom SandersHead of Experience & Conversion, De Mandemakers Groep
The results, in context
Optimizely reports page load times fell from 12 seconds to 1 second and conversion rates rose 26% for key brands. Form completion increased from 68% to 86%, average session length reached 19 minutes, and the sites scored 99/100 on Real Experience Score.
Products used
Optimizely Content Management System (CMS)Optimizely Optimizely One