Case Study: Roularta expands target audiences 6X with BlueConic look-alike modeling
Key results
The challenge
Roularta Media Group needed to balance privacy and consent across multiple brands while managing first-party data. Some audience segments were too small to monetize effectively for advertising partners.
The solution
Roularta centralized consent management, integrated with Didomi and stored in unified profiles, then used real-time look-alike modeling in BlueConic's AI Workbench to expand small, high-engagement audiences, tuning the models through performance dashboards.
“Consent has always been top of mind for us. BlueConic has made it easy to tailor the experiences to collect consent across our various brands, and ensure we're always adhering to our audience's latest preferences.”
KVKim VansteenkisteCustomer Journey and Data Product Manager, Roularta
The results, in context
BlueConic's published results report 31.3M profiles managed centrally, 89% of which have at least one consent objective attached, and a 6x increase in the automotive target audience through look-alike modeling.