Case Study: Endeavor Business Media grows revenue 6.7X with BlueConic across 80+ brands
Key results
The challenge
Endeavor Business Media had more than 100,000 unidentifiable daily readers across 80+ websites, making it difficult to determine visitor identity and deepen engagement. The company needed to understand how readers consumed content and whether they completed advertising partners' conversion goals.
The solution
Endeavor deployed BlueConic Listeners to gather behavioral and interest data on unknown readers and built unified profiles from it. It used Dialogues and Connections for personalized content recommendations and scaled the effort with Lifecycles to orchestrate automated visitor journeys across all of its brands.
“We had a portion of website traffic that was 'unknown' first-party data and knew there was an opportunity to make use of it by leveraging the rich behavioral data we were collecting in BlueConic.”
LGLindsey GriffithManager of Data Technology, Endeavor Business Media
The results, in context
BlueConic's published results report a 6.7X increase in revenue and a 35% increase in overall click-through-rate performance, alongside the launch of an automated buyer's-journey program.