Case Study: PepsiCo grows first-party data 24% with BlueConic Experiences
Key results
The challenge
PepsiCo needed to meaningfully capture and leverage first-party data across a global portfolio of brands while improving engagement, personalizing experiences, and building a unified first-party data strategy.
The solution
PepsiCo deployed BlueConic Experiences (powered by Jebbit) to create dynamic, brand-specific interactive experiences such as quizzes and product-recommendation tools. Individual brand teams customized experiences to capture preference data while delivering personalized consumer value.
“Using Experiences by Jebbit helps us capture richer consumer insights, and gain a deeper understanding of our consumers to better understand their wants and needs.”
EAEmily AmySenior Analyst, Owned Data & Loyalty Strategy, PepsiCo
The results, in context
BlueConic's published results report a 24% increase in first-party data and a 75% experience completion rate.