Case Study: Essity cuts CPA 50% and lifts online revenue 42% with BlueConic
Key results
The challenge
Essity faced privacy-law changes and the loss of third-party cookies while its first-party data was fragmented across disparate systems. Regional marketing teams lacked the unified customer understanding needed to optimize advertising efficiency.
The solution
Essity consolidated its data sources into unified customer profiles capturing purchase history, category interests, sampling, website behavior, and consent. It built targeted segments and activated them for intent-based remarketing on Meta and Instagram through BlueConic's platform integrations.
“We're thrilled with our early results and see this as just the beginning of our journey with BlueConic.”
JJJuan Luis Juarez PerezMarketing Technology Manager, Essity
The results, in context
BlueConic's published results report a 50% reduction in CPA, a 42% increase in online-shop revenue, and a 25% increase in ROAS, with the story headlined on cutting retargeting spend 20%.