Case Study: Robert Dyas lifts segment conversion up to 30% with Nosto
Key results
The challenge
UK hardware and homewares retailer Robert Dyas wanted to target different customer segments with tailored recommendations and messaging, and test the impact by category.
The solution
Robert Dyas used Nosto's Campaign Testing, Audience Insights, Product Recommendations, Content Personalization and Behavioral Pop-Ups to deliver and test segment-specific experiences.
“The ability for us to target customer segments and provide a more personalized experience, coupled with the Nosto testing functionality has really enabled us to take huge steps forward in providing a better online experience for our customers.”
SSSimon SpencelayhEcommerce Director, Robert Dyas
The results, in context
Same-brand product recommendations lifted conversion 28% for a returning-customer segment and 30% for a prospect segment. Personalized messaging drove an 88% higher conversion margin in Kitchen Electricals, and default content produced a 78% higher conversion rate for a Kitchenware segment.