Case Study: Resolution Institute lifts member upgrades 1950% with Higher Logic Thrive
Key results
The challenge
Resolution Institute, a dispute-resolution membership organization serving Australia and Aotearoa New Zealand, wanted to encourage Professional members to upgrade to Fellows membership. Historically it received only about one upgrade application every three months.
The solution
Resolution Institute built an automated upgrade campaign using Higher Logic Thrive Marketing Automation and its web-tracking tool to identify and nurture upgrade-ready members.
“We usually only receive one application every 3 months, but after starting the automated campaign with Higher Logic we received 198 applications in six months.”
ADAmanda DollmanMarketing and Communications Manager, Resolution Institute
The results, in context
After launching the automated campaign, Resolution Institute went from about 2 to 200 upgrade applications and received 198 applications in six months, versus its usual one every three months. With 41 new Fellows members approved in that period, it reported a 1,950% increase in member upgrades.