Case Study: ASQ grows monthly community discussions 9x with Higher Logic Thrive
Key results
The challenge
The American Society for Quality (ASQ), a professional association for quality engineering and auditing, wanted to increase member engagement and build a community it could scale without heavy manual effort.
The solution
ASQ moved to Higher Logic Thrive and worked with Higher Logic Design Services to create optimized page layouts, then used profile-completeness reporting and search to keep members engaged.
“Once Higher Logic's Design Services team created optimized layouts for us, we could create new pages within that, making it easy to scale up and grow from there.”
TLTaylor LovasCommunity Engagement Specialist, ASQ
The results, in context
After moving to Higher Logic Thrive, ASQ reported a 9x increase in community discussions per month, rising from 16 to 145 discussion threads, and a 40% increase in monthly community logins, from 4.5k to 6.4k on average. Its member digest reached a 40.61% open rate.