Healthcare / health plansSourced
Case Study: ACHP drives 27% more first-time logins with Higher Logic Thrive
Alliance of Community Health Plans Case StudySourced & dated by Case Study Desk
Key results
The challenge
The Alliance of Community Health Plans (ACHP), a membership organization for nonprofit health plans, wanted a community where members could share learnings and ask questions of one another directly, rather than routing everything through ACHP staff.
The solution
ACHP launched a member community on Higher Logic Thrive Community + Marketing, using a modern homepage design and fewer clicks to help members find resources.
“Since launching we've had an increase in activity of our members. They're posting more, and more importantly they're replying more.”
MHMolly Edelman HauberManager of Membership, ACHP
The results, in context
After launching on Higher Logic Thrive, ACHP reported a 27% increase in first-time logins. Members also became more active, posting and replying more, which reduced the number of unanswered questions.
Products used
Higher Logic Higher Logic Thrive CommunityHigher Logic Higher Logic Thrive Marketing