Case Study: Reddit scales its webinar program 4x and cuts editing time to under two hours with Wistia
Key results
The challenge
Reddit's SMB marketing team wanted to run everything from small, audience-specific webinars to large global sessions, and needed a platform that different teams across the company could leverage without heavy production overhead.
The solution
Reddit uses Wistia for webinar hosting, video editing, analytics, and the HubSpot integration to plan campaigns, gauge audience warm-up, and repurpose recordings.
“Through Wistia, we've been able to build out a really wonderful, diverse, and unique program. It's leveraged by so many different teams at Reddit that might not have hosted a webinar otherwise.”
NSNatalie SandovalSMB Marketing Team, Reddit
The results, in context
Reddit scaled its webinars 4x, and one of its first sessions drew over 500 registrants with a 50% attendance rate. Editing that used to take a full day now takes less than two hours, as published by Wistia.