Case Study: Explainly boosts sales conversions 116.67% and closes 200% more deals with Wistia Channels
Key results
The challenge
Explainly, an animated explainer-video studio, needed a way to organize and present a portfolio of more than 200 videos so prospects and its own team could quickly find industry- and tier-specific examples during sales conversations.
The solution
Explainly integrated Wistia Channels into its portfolio and used Wistia's search and tagging, calls to action, analytics, and HubSpot integration to organize videos and surface them in proposals and sales calls.
“We've created more contacts, booked more calls, and closed more deals since we integrated Wistia Channels into our Portfolio. We've closed 200% more deals in the last 30 days than the previous 30.”
SBScarlett BushDirector of Operations, Explainly
The results, in context
Since adopting Wistia, Explainly reports a 17% increase in leads and a 116.67% boost in sales conversions, and says it closed 200% more deals in the last 30 days than the previous 30. The studio also saves 45-90 minutes per project on uploads while showcasing over 200 videos to 200+ daily visitors, as published by Wistia.