Case Study: Impulse Creative lifts video play rate 20-80% with Wistia custom thumbnails and HubSpot data
Key results
The challenge
Impulse Creative, a HubSpot Certified Agency Partner, needed to measure how audiences engaged with video — what people watched, where they dropped off, and how much of each video was viewed — and to report that data alongside its HubSpot marketing operations.
The solution
Impulse Creative uses the Wistia-HubSpot integration with branded players, Wistia Forms, calls to action, custom thumbnails, heatmaps, and engagement analytics.
“The most return on investment is being able to report on data with ease. You can see if all the work that you did was worth the effort.”
GTGeorge ThomasInbound Evangelist, Impulse Creative
The results, in context
Impulse Creative reports that adding custom thumbnails increased play rate by 20-80% for the feature, and credits Wistia's percentage-watched and video-count data surfaced inside HubSpot with making video performance easy to report on, as published by Wistia.