Case Study: Defendify grows webinar attendance 2,567% and cuts content turnaround 90% with Wistia
Key results
The challenge
Defendify, a cybersecurity company, ran a small, insular program with limited resources and wanted to expand its outreach while turning individual webinars into more marketing content.
The solution
Defendify hosts webinars on Wistia and uses its video editing tools, AI auto-trimming and social-clip features, and the HubSpot integration to repurpose each webinar into many follow-up assets.
“In a year and a half, we've gone from a small, insular program that didn't have the outreach we wanted, to 400 people signing up for a webinar.”
AMAshley McCurryCommunity Manager, Defendify
The results, in context
Defendify reports a 2,567% increase in webinar attendance, 30x more follow-up content, and 2x more webinars, alongside a 90% faster turnaround as production time fell from 14 days to less than 24 hours. The company says a webinar now regularly draws around 400 registrants, as published by Wistia.