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Accounting & business softwareSourced

Case Study: Reckon drives 1200% discussion growth with Higher Logic Vanilla

Reckon Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Reckon
Industry
Accounting & business software
Challenge
Reckon wanted a true community platform, not a bolt-on module, to grow engagement.
Headline result
1200% growth in discussions

Key results

1200%
Growth in product discussions
Over 3 months
7%
Increase in Google SEO traffic
Since the move to Vanilla
24,000
Registered members
Growing week-on-week
73%
Active users migrated
To the new product

The challenge

Reckon, an Australian accounting and business software provider, wanted a community platform at its core rather than a module, and a solution that could scale with the company as its user base grew.

The solution

Reckon migrated its user community to Higher Logic Vanilla, moving active users and content onto the new platform.

“Not only did we maintain our strong SEO, we actually improved it.”

RS
Rav Singh
Community Manager, Reckon

The results, in context

Over three months, Reckon reported a 1,200% growth in discussions on a product category and grew to 24,000 registered members, with 73% of active users migrated to the new product. The community also saw a 7% increase in Google SEO traffic following the move to Vanilla.

Products used

Higher Logic Higher Logic Vanilla