Fintech / Finance automationSourced

Case Study: Ramp grows new business pipeline 25% with Hightouch

Ramp Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Ramp

Industry

Fintech / Finance automation

Challenge

Warehouse scaling limits and siloed analytics data

Headline result

25% increase in new business sales pipeline

Key results

25%

Increase in new business sales pipeline

20%

Reduction in data platform costs

33%

Increase in transformation speeds

The challenge

Ramp's data team faced scaling challenges with its previous data warehouse, including database deadlocks during high user concurrency and costly workload management, while needing to activate analytics data in downstream sales and marketing tools.

The solution

Ramp used Hightouch Reverse ETL to sync Snowflake data into Salesforce and HubSpot, sync custom audiences to ad platforms, and route data monitoring alerts to Slack.

“Having enriched data available in Salesforce means the sales team has one view with everything they need to understand what's going on in their pipeline.”
KC
Kevin Chao
Sr. Analytics Engineer, Ramp

The results, in context

Ramp saw a 25% increase in its new business sales pipeline, a 20% reduction in data platform costs, and a 33% increase in transformation speeds.

Products used

Hightouch Reverse ETL