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Retail — SportswearSourced

Case Study: How PUMA syncs global content operations with Sanity

PUMA Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
PUMA
Industry
Retail — Sportswear
Challenge
Coordinating and reusing content across many global markets and properties.
Headline result
55,000+ reusable content pieces and 12K product categories ingested hourly

Key results

55,000+
Reusable content pieces
Shown as 50K
12K
Product categories ingested hourly
From Salesforce
4K
Hero banners created
5 min
To deploy any build
To any environment

The challenge

PUMA needed to coordinate content across many global markets and digital properties and to reuse content efficiently at scale, keeping brand experiences in sync worldwide.

The solution

PUMA uses Sanity as a single source of truth connecting its digital properties, ingesting product data from Salesforce and assembling reusable content building blocks, with deployments handled through Next.js.

“Sanity is the connective tissue for all of our digital properties, syncing content for all of PUMA's global markets.”

BD
Bettina Donmez
Former Senior Manager of E-commerce Platform Development, PUMA

The results, in context

PUMA created more than 55,000 pieces of reusable content, ingests 12,000 product categories hourly from Salesforce, and built 4,000 hero banners within Sanity. A single user can deploy any build to any environment in just five minutes.

Products used

Sanity SanitySanity Sanity StudioSanity Content LakeSanity Sanity APIs