Case Study: How loveholidays cut translation costs 97% and launched markets 98% faster with Sanity
Key results
The challenge
loveholidays, an online travel company selling vacation packages across Europe, needed to localize its site for many markets. Launching a new market took over six months, and translation was handled by an agency costing between £200,000 and £300,000 per year.
The solution
loveholidays built its content on Sanity and integrated DeepL's translation API, generating and managing localized content for tens of thousands of hotels programmatically instead of through a manual agency process.
“Sanity is so far beyond a content management system. It's a platform that drives our business.”
MKMatt KoevortSenior Software Engineer, loveholidays
The results, in context
Translation costs fell 97%, from £200,000–£300,000 a year to about £10,000 for the API, saving over £300,000 per year. Time to market for a new market dropped 98%, from over six months to two to three days, with the Netherlands launch completed in roughly 20 to 30 minutes. loveholidays applied AI-generated content across more than 50,000 hotels.