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Software — AnalyticsSourced

Case Study: How Amplitude produced 18x more SEO content and freed up engineers with Sanity

Amplitude Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Amplitude
Industry
Software — Analytics
Challenge
Marketing relied on engineers to publish and update website content.
Headline result
18x more SEO content, 76% faster site speed, and 19% more traffic year over year

Key results

18x
More SEO content
76%
Faster site speed
19%
More traffic
Year over year
266%
Increase in CMS usage
70 active users

The challenge

Amplitude's marketing and content teams depended on engineers to publish and update website and SEO content, which slowed content production and consumed engineering time on requests that did not drive top-line metrics.

The solution

Amplitude adopted Sanity to give marketing and content teams self-serve content creation and A/B testing without developer involvement, accelerating content development across teams.

“Thanks to Sanity my engineering team no longer spends time on customer requests that don't drive top-line metrics.”

KG
Katie Greer
Growth Marketing Manager, Acquisition, Amplitude

The results, in context

Amplitude produced 18x more SEO content, improved site speed 76%, and grew traffic 19% year over year. CMS usage rose 266% across 70 active users, and a self-serve A/B test produced a 25% increase in signup clicks at 99% confidence.

Products used

Sanity SanitySanity Sanity StudioSanity Content Lake