Case Study: Privately owned media company achieves 100% digital subscription growth with BlueConic
Key results
The challenge
A privately owned media company operating newspapers, magazines, and cable-television businesses across six states struggled with low digital-subscription conversion under a basic paywall that limited all non-subscribers to five free articles per month. It needed to unify reader data and personalize subscription offers.
The solution
The publisher implemented BlueConic's customer data platform to create unified profiles of known and anonymous reader attributes, then enhanced its paywall with a content-metering program offering personalized subscription calls-to-action. BlueConic connected to its Campaign Monitor ESP to personalize newsletter content and offers by engagement and interest.
The results, in context
BlueConic's published results report 100% growth in digital subscriptions.