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Software (workflow orchestration)Sourced

Case Study: Prefect doubles its activation score with LogRocket

Prefect Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Prefect
Industry
Software (workflow orchestration)
Challenge
No visibility into onboarding drop-off
Headline result
2x increase in activation score

Key results

2x
Activation score
increase

The challenge

Prefect could not identify why users dropped off during onboarding and often misclassified inactive users as non-engaged. It lacked visibility into developer workflows that happened outside its UI.

The solution

Prefect implemented LogRocket's Session Replay and Product Analytics, using data-privacy features to obfuscate sensitive billing information while monitoring user behavior and activation.

LogRocket is an empathy-building tool between Prefect and our customers.

CR
Chris Reuter
Head of Growth, Prefect

The results, in context

With LogRocket, Prefect reported a 2x increase in its activation score, along with an improved conversion rate and a clearer understanding of user behavior.

Products used

LogRocket Session ReplayLogRocket Product Analytics