Case Study: Plex lifts new user registrations 8.2% and runs 10x more experiments with Statsig
Key results
The challenge
Plex, the streaming media platform, wanted to accelerate its growth efforts but needed a partner that could deliver fast results and insights so its team could iterate quickly. Its prior in-house approach limited how many experiments the team could run.
The solution
Plex adopted Statsig to run experiments and measure impact on core growth metrics. The team used the platform to launch and iterate on tests rapidly, tracking multiple metrics with modern statistical techniques.
“As we searched for a partner to help us with our growth efforts, we needed someone who could provide fast results and insights for us to be able to quickly iterate, which is why we decided to go with Statsig.”
EAEvelina AchilliProduct Growth Manager, Plex
The results, in context
Plex reported an 8.2% increase in new user registrations from an early test and a roughly 10x increase in experimentation velocity compared with its in-house solution. The team completed 38 experiments in nine months, including 21 tests in the first six months.