Case Study: Ancestry scales from 70 to 600 experiments per year with Statsig
Key results
The challenge
Ancestry, the family history and genealogy technology company serving millions of customers, ran a limited program of about 70 manual experiments per year. It wanted to scale experimentation to move key business metrics for a large user base.
The solution
Ancestry standardized on Statsig to run and manage experiments at scale, expanding its Growth organization and embedding experimentation across engineering, product, and data science teams.
“I know that we are able to impact our key business metrics in a positive way with Statsig. We are definitely heading in the right direction with Statsig.”
PSPartha SarathiDirector of Engineering, Ancestry
The results, in context
Ancestry increased its experimentation from 70 to 600 experiments per year and grew its Growth team roughly 6x, from a 4-person team to 25 professionals. The company reported that scalable experimentation reached 3.5 million customers and positively impacted key business metrics.