Case Study: Picard raises customer engagement with Sinch conversational RCS
Key results
The challenge
Picard, a frozen-food retailer with more than 1,100 stores across 18 countries, wanted to boost sales and modernize how it communicates with customers, moving beyond standard SMS to richer, branded messaging.
The solution
Picard used Sinch's Conversation API with RCS and Rich SMS, an AI Chatbot Builder (Chatlayer) and RCS capability-checking technology to deliver branded, verified-sender conversational campaigns.
“RCS messaging was an obvious choice for us. This channel allows verified sender IDs to send branded messages to any customer with an RCS-enabled device — that means more security and trust.”
ABAlix BerthonCRM Manager, Picard
The results, in context
Picard reported a 42% increase in customer engagement and a 3x higher click-through rate with RCS compared with Rich SMS, along with a 10% increase in redirections to its website.