Case Study: Clarins boosts campaign engagement with Sinch RCS
Key results
The challenge
Clarins, a leading European skincare brand, wanted to deliver more engaging, personalized digital experiences to its clients and improve the performance of its holiday and sales-event marketing campaigns.
The solution
Clarins worked with Sinch to run Rich Communication Services (RCS) messaging campaigns, including a holiday campaign and its 'Les Journees Privileges' sales event, targeting the right message to the right audience.
“With Sinch's support in developing targeted campaigns that deliver the right message to the right audience, this channel has led to substantial improvements in both engagement and revenue.”
HMHéléna MichelOmnichannel CRM Manager, Clarins
The results, in context
Clarins reported a 79% read rate and a 22% click-through rate on its holiday RCS campaign. RCS delivered a 2.5x higher CTR and 3.5x more redirections than its Rich SMS campaigns.