Case Study: Nissan drives post-purchase engagement with Sinch Rich SMS
Key results
The challenge
Nissan, one of the largest carmakers in Europe, needed to maintain customer relationships across a long automotive purchase cycle of five to seven years between vehicles. It wanted to deliver personalized, proactive communications after a purchase without relying solely on email.
The solution
Working with Sinch and Adobe Campaign, Nissan used Rich SMS to send personalized mobile messages drawn from its CRM data to customers after they bought a vehicle. Campaigns were targeted, including geo-targeted offers.
“We rely on Sinch and Adobe Campaign for proactive communications to make sure customers recognize that Nissan is looking after them.”
CLClaire LaurentSenior Account Director at Publicis (Nissan's marketing partner)
The results, in context
Nissan reported that Rich SMS drove 4.7x higher engagement than email, with some geo-targeted campaigns reaching an 80% conversion rate. In the first six months, 200,000 Nissan customers were targeted with the messages.