Fashion RetailSourced
Case Study: Citadium powers a gamified loyalty campaign with Sinch Rich SMS
Citadium Case StudySourced & dated by Case Study Desk
Key results
The challenge
Citadium, a French urban fashion brand serving 15-to-25-year-olds through nine stores and a website, wanted a standout, on-brand Black Friday campaign for its gamified 'Planet C' loyalty program.
The solution
Citadium used Sinch's Rich SMS to run a gamified, interactive Black Friday campaign tied to its Planet C loyalty program.
“This SMS campaign was truly unique and aligned with the DNA of our loyalty program, which is gamified and dynamic.”
APAudrey-Marie PasbeauCRM Manager, Citadium
The results, in context
Citadium reported a 16% click-through rate, described as 3x higher than the 2024 retail average. Its landing page achieved an 83% reactivity rate, and 87% of landing-page visitors continued to the main site.
Products used
Sinch Rich SMS