Case Study: Southwest Airlines saves 92,000 hours a year with Phenom
Key results
The challenge
Southwest Airlines relied on traditional job boards that added little value for job seekers or internal talent stakeholders. Sustaining candidate engagement through pandemic-era hiring freezes was difficult.
The solution
Southwest implemented Phenom's AI-powered talent experience platform, including a talent community with personalized job alerts, an internal talent marketplace, career mobility advising, and an employee referral program to nurture long-term candidate relationships.
“When I pulled the data for the beginning of this year, I was actually able to see that over 200 of our hires clicked through that link and joined the talent community at that point.”
KTKelby TanseyManager of Recruitment Marketing, Southwest Airlines
The results, in context
Southwest hired 10,000 people since the start of the year, with 30% coming from engaged talent community members. AI and automation saved talent teams an estimated 92,000 hours annually.