Case Study: Pets Deli lifts Black Friday conversions 51% with Contentful Personalization
Key results
The challenge
Pets Deli, a European direct-to-consumer pet food retailer, struggled to deliver personalized content at scale due to developer resource bottlenecks and tool limitations, particularly during high-traffic periods such as Black Friday.
The solution
Pets Deli implemented Contentful Personalization to create segment-specific dynamic content through a no-code interface, tailoring pricing and promotions by customer segment without relying on promo codes.
“There's nothing comparable to Contentful Personalization in terms of easy integration and flexibility for advanced ecommerce websites using the Jamstack.”
STSascha TurowskiChief Technical Officer, Pets Deli
The results, in context
During its Black Friday personalization campaign, Pets Deli reported a 51% increase in conversion rate over the previous year. The company also reported a 10% decrease in bounce rate.