Case Study: Lactalis speeds web development 60% and cuts production cost with Contentful
Key results
The challenge
Lactalis manages digital experiences across a portfolio of 124 brands serving multiple regions. Fragmented tooling and processes made it difficult to maintain brand consistency and localized content across that global presence.
The solution
Lactalis replatformed onto Contentful for centralized, reusable content and templated site builds. Marketing teams could update content after a 30-minute training, and branding changes could be made in one place and propagate across brands and locales.
“The user experience is the most important part of Contentful. Our Marketing team was not used to modifying content via a CMS, but with a 30-minute training, they can update content within Contentful, which makes the replatform a success.”
ADAurelien DevauxHead of Digital and Ecommerce, Lactalis
The results, in context
Lactalis reported becoming 1.6x faster to market and cutting production cost by 35% after moving to Contentful. The company also reduced the time to build new, templated websites by 60%.