Case Study: Pendo exceeded its Q1 target 200% for its Agent Analytics launch with Clay
Key results
The challenge
Pendo needed to launch its new Agent Analytics product and identify the highest-fit accounts across a large market. Building that account universe manually would traditionally take months of research.
The solution
A GTM engineer used Clay to build custom account universes and signal-based lists, producing a ranked list of roughly 13,000 top-fit accounts in about two days to power targeted launch campaigns.
“Pulling our level of custom data without Clay would have taken months. Now, we can build new go-to-market infrastructure within days, allowing my team to focus 100% on sales strategy rather than data mechanics.”
ZBZach BaumgartenGTM Engineer, Pendo
The results, in context
Pendo exceeded its Q1 sales target by 200% for the Agent Analytics launch and saw a 110% increase in pipeline impact from its Autumn Release campaign. Clay-built lists helped identify over 55% of revenue sold with Agent Analytics, and the initial 13,000-account list was built in about two days.