Artificial IntelligenceSourced
Case Study: Anthropic tripled data enrichment coverage with Clay
Anthropic Case StudySourced & dated by Case Study Desk
Key results
The challenge
Anthropic's GTM infrastructure team wanted to improve contact and firmographic enrichment coverage while reducing reliance on a single data provider and manual CRM upkeep.
The solution
Anthropic used Clay to combine 100+ data providers in one place, automate Salesforce opportunity upserts, and consolidate vendors.
“We've had a 3x better match rate by using a combination of providers through Clay than we had with just our single provider before.”
AWAdam WallHead of GTM Infrastructure, Anthropic
The results, in context
Anthropic tripled its data enrichment coverage on contact information and firmographics by combining providers through Clay, and saved about four hours a week by automating Salesforce opportunity upserts.
Products used
Clay Clay