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Case Study: Legora launched campaigns 70% faster and grew qualified leads 50-60% with Clay

Legora Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Legora
Industry
Legal Tech
Challenge
Faster campaigns with data off-the-shelf tools lack
Headline result
Legora increased campaign launch velocity by 70% and lifted qualified leads 50-60% with Clay

Key results

70%
Faster campaign launch velocity
30-70% by campaign type
+50-60%
Increase in qualified leads
Clay-sourced campaigns
80-90%
Match rate for contact-based audiences

The challenge

Legora, which serves 700+ law firms, needed to accelerate campaign velocity in a competitive market and enrich Salesforce with data points missing from off-the-shelf tools.

The solution

Legora used Clay to source signals unavailable in standard tools and enrich its CRM, enabling faster and more precisely targeted campaigns.

“Our most successful campaigns are built on data that doesn't exist in off-the-shelf tools. Clay helps us find those signals.”

FP
Francesca Pavan
Director of Demand Generation, Legora

The results, in context

Legora launched campaigns 70% faster (30-70% depending on type), grew qualified leads by 50-60% from Clay-sourced campaigns, and achieved an 80-90% match rate for contact-based audiences.

Products used

Clay Clay