HR TechnologySourced

Case Study: Oyster generated $34K+ in new pipeline and saved 40 hours a month per rep with Clay

Oyster Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Oyster

Industry

HR Technology

Challenge

Intent-based outbound without manual research load

Headline result

Oyster generated $34K+ in new pipeline in one month and saved 40 hours per rep monthly with Clay

Key results

$34K+

New pipeline generated

in one month

40 hrs/mo

Time saved per sales rep

Increase in accounts reached

certain channels

The challenge

Oyster's marketing operations team wanted to run intent-based outbound and reactivate previously deprioritized accounts without adding manual research burden.

The solution

Oyster used Clay to automate enrichment and segmentation, reaching intent-driven accounts it would not normally prioritize and scaling outreach across underused channels.

“By automating the process in Clay and having access to new enrichment sources, we were able to convert accounts that we would usually not prioritize.”
PH
Petra Hajal
Marketing Operations, Oyster

The results, in context

Oyster generated $34K+ in new pipeline within one month from previously untapped intent-driven accounts, saved approximately 40 hours per month per sales rep, and drove a 4x increase in accounts reached for some channels.

Products used

Clay Clay