Case Study: Optimize 360 triples organic traffic after switching to Ahrefs
Key results
The challenge
Optimize 360 is a France-based digital strategy and SEO agency serving small and medium-sized businesses. It relied on Semrush but found the keyword data insufficient, the technical audits prone to false positives, and the semantic SEO reporting delayed, which slowed the discovery of ranking opportunities for clients.
The solution
The agency switched to Ahrefs, adopting Site Audit, competitor analysis, and Rank Tracker. A larger keyword database supported semantic analysis and the Positions history feature helped monitor keyword cannibalization.
“Ahrefs is simply the best SEO tool on the market. The tool offering is very complete, covering many areas of SEO.”
FPFrédéric PouletFounder & CEO, Optimize 360
The results, in context
After adopting Ahrefs, Optimize 360 grew its organic traffic more than 3x over the course of 12 months. The agency reported that Ahrefs' data was more precise than the tool it replaced.