Case Study: GroupM lifts IKEA Türkiye non-branded organic traffic 115% with Ahrefs
Key results
The challenge
GroupM Turkey managed SEO for IKEA Türkiye through a large-scale site migration spanning roughly 50,000 pages. The site had leaned on brand search terms, leaving non-branded, furniture-related demand underexploited while the migration introduced technical risk.
The solution
GroupM used Ahrefs for technical Site Audits, keyword research, and custom reporting to find non-branded opportunities in the home and furniture niche and to monitor the site's technical health throughout the migration.
“Ahrefs is an indispensable tool for any SEO director. What truly sets Ahrefs apart is its unwavering commitment to providing accurate and up-to-date data.”
AYAybüke YerlikayaGrowth Director, GroupM Turkey
The results, in context
GroupM achieved a 115% increase in non-branded organic traffic for IKEA Türkiye in just under nine months. Over the same period, the site's Ahrefs Site Audit Health Score improved from 51 to 97.