eCommerce SEO agencySourced

Case Study: 180 Marketing grows organic traffic around 350% while cutting SEO tool costs 70%

180 Marketing Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

180 Marketing

Industry

eCommerce SEO agency

Challenge

Fragmented tool stack cost more and covered less

Headline result

+350% organic traffic in 8 months

Key results

+350%

Organic search traffic

around +350% in 8 months

-70%

SEO tool costs

cut by around 70%

The challenge

180 Marketing is an Oregon-based eCommerce SEO agency. It ran multiple SEO tools, using Moz for backlink data and Semrush for rankings, but neither covered both needs well and the combined stack was expensive.

The solution

The agency consolidated its stack onto Ahrefs to get a frequently updated backlink index and broad rankings coverage in a single platform, reducing the number of subscriptions it paid for.

“Ahrefs is simply the best all-in-one SEO tool on the market. It's impossible to be a top tier SEO without Ahrefs.”
JO
Jeff Oxford
CEO, 180 Marketing

The results, in context

After consolidating onto Ahrefs, 180 Marketing reported organic search traffic and revenue increasing around +350% in just 8 months, while cutting its SEO tool costs by around 70%.

Products used

Ahrefs Site ExplorerAhrefs Rank Tracker