Health & wellness / supplementsSourced

Case Study: OLLY grew its subscriber base 73% in 12 months with Ordergroove

OLLY Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

OLLY

Industry

Health & wellness / supplements

Challenge

Convert one-time vitamin buyers into committed subscribers.

Headline result

OLLY used Ordergroove to grow its subscriber base 73% in 12 months and drive 3.5x subscriber lifetime value versus non-subscribers.

Key results

73%

Subscriber base growth

in 12 months

3.5x

Subscriber lifetime value

vs. non-subscribers

108%

Increase in subscription orders

in one year

The challenge

OLLY, a wellness and supplements brand, found that not all customers were ready to commit to a quarterly subscription, and it wanted to grow subscribers while managing acquisition costs.

The solution

OLLY worked with Ordergroove on subscription flows and enrollment incentives, including a 15% subscriber discount, to convert more customers into recurring subscribers.

“Subscriptions drive the top metrics that matter to a business.”
JP
Jennifer Peters
DTC Manager, OLLY

The results, in context

Ordergroove reports OLLY grew its subscriber base 73% in 12 months and increased subscription orders 108% in one year. Subscriber lifetime value reached 3.5x that of non-subscribers, and subscriptions now account for 35% of total business.

Products used

Ordergroove Ordergroove Subscriptions