Case Study: Empowering Customers with a Community-powered Content Hub - The Story of Octorate
Key results
The challenge
Octorate, a cloud-based property management platform for tourism establishments founded in 2012 in Rome, Italy, needed to stay connected with hotel and rental clients during the COVID-19 pandemic. It wanted to strengthen customer relationships and improve the efficiency of its internal support team.
The solution
Octorate built a private customer community on Bettermode using Collections, SSO, and a Developer Portal. Content was organized with topics and language-based groups, hosting guides, best practices, and webinars in a content library.
“Bettermode Platform has been instrumental for us to maintain and strengthen customer relationships. The need for a community was amplified especially during the pandemic.”
FSFabrizio ScuppaFounder and CEO, Octorate
The results, in context
Octorate launched the community with out-of-the-box social features and reduced its go-to-market timeline. The community grew to close to 2,500 members, with more than 50% active members.