Customer Support SoftwareSourced
Case Study: Connecting and Educating Customer Support Professionals - The Story of Klaus
Klaus Case StudySourced & dated by Case Study Desk
Key results
The challenge
Klaus, a customer-support quality management platform founded in 2018 in Tallinn, Estonia, wanted to establish thought leadership by connecting customer support professionals. It set out to create QualityTribe, a public community of practice to facilitate discussions and educate members.
The solution
Klaus built QualityTribe on Bettermode using SEO features, moderation tools, a Zapier integration, and Google Analytics. The aim was to minimize the go-to-market timeline by launching a full-featured public community.
“We are big fans of the world-class gamification and extensive customization features of Bettermode.”
MLMerily LeisHead of Marketing, Klaus
The results, in context
Klaus launched the brand-led social community within a span of one month. The community member base subsequently grew by 16% month-over-month.
Products used
Bettermode ModerationBettermode Zapier IntegrationBettermode SEO ToolsBettermode Analytics